We offer free trials, and lately, we’ve been hit with users creating multiple accounts to keep using the service without ever converting. They’re using different emails, VPNs — even fake names. The obvious solution is stricter checks, but our drop-off rate goes through the roof every time we add friction. Is there a way to quietly screen users without annoying the honest ones???
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DURHAM COUNTY ALCOHOLIC BEVERAGE CONTROL
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Honestly, these days, it’s less about building walls and more about building smart filters. People are used to fast flows — if your security makes them jump through hoops, they’ll bounce. But if it reacts only when something’s fishy, users don’t even notice it’s there. That’s the balance you want — invisible when things are good, and sharp when they’re not.
We had that exact issue, and automated KYC made a huge difference. We tuned it to request ID only when certain patterns pop up — like reused IPs, odd device signatures, or referral abuse. Everyone else just goes through a low-friction SMS or email step. Our trials are cleaner now, and we don’t scare off real users with overly strict gates. It’s really about precision, not pressure.