Good morning! I was reading the report on SiGMA Africa and came across an interesting detail - 1x Nigeria was singled out as one of the most "promising platforms of the year". This is from an international jury, not just the local press. Does anyone have any idea how they got ahead so quickly? After all, the competition in the African betting market is now fierce.
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It is really interesting how 1xBet Nigeria has started to operate as a brand rather than just a bookmaker. This opens up a lot of opportunities for marketing and collaborations within the country.
In fact, it all came together here — strategy, timing, and a little bit of luck. Firstly, 1xBet Nigeria was actively investing in the affiliate network even before everyone started rushing online en masse. They already had connections with bloggers, YouTube channels, sports influencers. They were simply the first to take digital promotion seriously. And then — bam! — the pandemic, and the entire offline industry collapsed, and 1xBet already had ready-made tools. Plus, they have a very clear policy for working with local content creators. They don’t just give money — they integrate people into the ecosystem. For example, I know a guy from Lagos who makes predictions in pidgin. They helped him with a microphone, lighting, and even gave him advice on editing. He’s not a superstar, but his videos get 10-15 thousand views. He’s a micro-influencer, but with a real engaged audience. At SiGMA, they said that in 2025 they plan to connect even more local brands - even those that are not directly related to betting. Like cross-promotion: coffee + football + 1xBet. This is unconventional, but in Africa, such an approach can work. That is why they received recognition - not only as a betting platform, but as a cultural player in the market.